The purpose of the present study was to examine the influences of gender differences and masculinity–femininity on taste thresholds and food preferences. The participants were 108 Japanese undergraduate students (44 men and 64 women); their mean age was 19.6 years (SD = 1.3). Their detection and recognition thresholds for caffeine and sucrose were measured. Multiple regression analyses showed that women tended to have a lower detection threshold for caffeine than men did. The recognition threshold for caffeine was positively associated with scores for masculinity. For men, masculinity may be associated with smoking and drinking behavior, thereby resulting in a lower sensitivity for bitterness. Masculinity and femininity related to food preferences are also discussed.
Sex Roles – Springer Journals
Published: Nov 21, 2006
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