Sex Roles (2012) 66:810–811 DOI 10.1007/s11199-012-0123-9 MEDIA REVIEW The Bro Code: How Contemporary Culture Creates Sexist Men. Written, Produced, and Directed by Thomas Keith, Northampton, MA, Media Education Foundation, 2011. 58 min. $250 (University price). ISBN: 1-932869-55-7. www.mediaed.org Joan C. Chrisler & Jacob E. Bacher & Agnes M. Bangali & Alexa J. Campagna & Aliza C. McKeigue Published online: 4 February 2012 Springer Science+Business Media, LLC 2012 Anyone who believes that the U.S. is in a post-feminist era Keith and his interviewees provide interesting and should take a quick and dirty tour of Bro culture with thought-provoking points as they discuss behavioral science Thomas Keith as guide. Keith teaches philosophy at Cali- research that shows the power of media messages to shape fornia State University at Long Beach and California Poly- thought and spark imitation. For example, they note that technic University. His expertise in American Studies, both men and women seem to accept misogynistic por- popular culture, and masculinity theory are on display in trayals of women – in the media and in life. On Jersey Shore this film, which he wrote, produced, directed, and narrated. and other reality TV shows, which are especially popular The film also
Sex Roles – Springer Journals
Published: Feb 4, 2012
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