Class imbalance brings great challenges to feature selection in customer identification, and most of the current feature selection approaches cannot produce good prediction on the minority class. A number of studies have attempted to solve this issue by using resampling techniques. However, resampling techniques only use the in-domain information and they cannot achieve good performance when the imbalance is caused by the absolute rarity of the minority class. In this paper, we focus on the issue of feature selection with class imbalance caused by absolute rarity. By introducing the idea of transfer learning, we develop a transferred feature selection method based on the group method of data handling neural networks. The proposed ensemble neural network extracts information of similar customers from related domains to deal with the information scarcity of the minority class in the target domain. Experiments are done on a real-world application using data from a cigarette company. The results indicate that the new method gives better predictive performance than other benchmark feature selection methods, especially in terms of the predictive accuracy of the minority high-value customers. At the same time, the new algorithm can help to identify important features that distinguish high-value customers from low-value ones.
Neural Computing and Applications – Springer Journals
Published: Feb 2, 2016
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera