Qual Quant (2009) 43:317–332
A look for low season tourist proﬁle: Antalya Region
of Turkey example
A. Akin Aksu · Ana Cristina N. Silva
Published online: 2 August 2008
© Springer Science+Business Media B.V. 2008
Abstract This paper investigates the proﬁle of low season tourists who visit Antalya
Region of Turkey. The research ﬁndings belong to their opinions regarding destination and
quality of services. At the same time additional information on demographic aspects of
sampled tourists can be followed from the research. In order to satisfy tourists, providing
information about their likes and dislikes is always important. Primary goal of this paper is
to be a potential part of future marketing strategy for Antalya Region.
Keywords Tourism industry · Tourist proﬁle · Antalya Region
1 Development of tourism sector in the world, in Turkey and in Antalya
Tourism is world’s main economic activity, the world’s biggest industry in creating jobs and
recognised as a peace movement worldwide. With the help of tourism, people come together
and get a better understanding of each other. Tourism movements have shown a continuous
increase in terms of tourist arrivals and tourism receipts, but on a country-by-country basis
there is no guarantee of continuous increase. For example in the last decade, there were lots
of problems that have interrupted development of tourism movements.
In the world, tourism industry has three important support; (1) Economic support (2) Social
support and (3) Human support. For economic support it can be said that industry represents
nearly 10% of the world revenues and develops economies in under-developed countries.
For social support, in terms of employment tourism industry provides over 115 million direct
Ana Cristina N. Silva was an “Erasmus Student”.
A. A. Aksu (
School of Tourism & Hotel Management, Akdeniz University, 07058 Arapsuyu Campus, Antalya, Turkey
A. C. N. Silva
Estoril Higher Institute for Hotel & Tourism Studies, Estoril, Portugal