A fuzzy AHP approach to construct international hotel spa atmosphere evaluation model

A fuzzy AHP approach to construct international hotel spa atmosphere evaluation model Governments in all over the world put great efforts on promoting domestic leisure and tourist activities, which leads to the enhancement of market potential and opportunities. Among all hospitality businesses such as restaurants, clubs, recreational villa, spa and beauty salon, international hotels is generating most percentage of profit in this sector. International hotels not only provide basic equipment and intimate service, but also emphasize on extreme quality of atmosphere sensation for customers. This study utilizes a two-step method with Delphi in the first and fuzzy analytic hierarchy process (AHP) (FAHP) in the second phase. The first phase is to collect information and knowledge to construct an AHP hierarchy to evaluate hotel atmosphere. The second phase incorporates a FAHP method to integrate experts’ knowledge and calculate priorities of criteria. This research provides insights of international hotel atmosphere evaluation and directions for future development of hotel atmospheres for decision makers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

A fuzzy AHP approach to construct international hotel spa atmosphere evaluation model

Loading next page...
 
/lp/springer_journal/a-fuzzy-ahp-approach-to-construct-international-hotel-spa-atmosphere-79YrQjCOsj
Publisher
Springer Netherlands
Copyright
Copyright © 2012 by Springer Science+Business Media Dordrecht
Subject
Social Sciences, general; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1007/s11135-012-9792-2
Publisher site
See Article on Publisher Site

Abstract

Governments in all over the world put great efforts on promoting domestic leisure and tourist activities, which leads to the enhancement of market potential and opportunities. Among all hospitality businesses such as restaurants, clubs, recreational villa, spa and beauty salon, international hotels is generating most percentage of profit in this sector. International hotels not only provide basic equipment and intimate service, but also emphasize on extreme quality of atmosphere sensation for customers. This study utilizes a two-step method with Delphi in the first and fuzzy analytic hierarchy process (AHP) (FAHP) in the second phase. The first phase is to collect information and knowledge to construct an AHP hierarchy to evaluate hotel atmosphere. The second phase incorporates a FAHP method to integrate experts’ knowledge and calculate priorities of criteria. This research provides insights of international hotel atmosphere evaluation and directions for future development of hotel atmospheres for decision makers.

Journal

Quality & QuantitySpringer Journals

Published: Nov 9, 2012

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create lists to
organize your research

Export lists, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off