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Financial Attitudes and Charitable Giving

Financial Attitudes and Charitable Giving Why do people give away their money? Charitable giving has traditionally been modeled using socioeconomic (i.e., age, income, education) and psychographic variables (i.e., self-esteem, guilt, pity). However, given that charitable giving is, inherently, a financial activity, would financial variables with a psychographic element (i.e., financial attitudinal variables) have the ability to improve the prediction of giving behavior? Using the 2016 Survey of Consumer Finances (SCF), we found that higher risk tolerance, higher subjective financial knowledge, longer financial time horizon, and access to emergency funds from friends/relatives all were positively associated with charitable giving. The results of this study help broaden the potential information set for financial counselors, marketers, nonprofit organizations, or policymakers when understanding a client's intention to charitably give and identifying potential donors beyond traditional socioeconomic and psychographic variables. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Financial Counseling and Planning Springer Publishing

Financial Attitudes and Charitable Giving

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Publisher
Springer Publishing
Copyright
© 2021 Springer Publishing Company
ISSN
1052-3073
eISSN
1947-7910
DOI
10.1891/jfcp-19-00043
Publisher site
See Article on Publisher Site

Abstract

Why do people give away their money? Charitable giving has traditionally been modeled using socioeconomic (i.e., age, income, education) and psychographic variables (i.e., self-esteem, guilt, pity). However, given that charitable giving is, inherently, a financial activity, would financial variables with a psychographic element (i.e., financial attitudinal variables) have the ability to improve the prediction of giving behavior? Using the 2016 Survey of Consumer Finances (SCF), we found that higher risk tolerance, higher subjective financial knowledge, longer financial time horizon, and access to emergency funds from friends/relatives all were positively associated with charitable giving. The results of this study help broaden the potential information set for financial counselors, marketers, nonprofit organizations, or policymakers when understanding a client's intention to charitably give and identifying potential donors beyond traditional socioeconomic and psychographic variables.

Journal

Journal of Financial Counseling and PlanningSpringer Publishing

Published: Jun 2, 2021

References