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Theoretical development in ethical marketing decision making

Theoretical development in ethical marketing decision making The current state of knowledge about ethical marketing decision making is explored from a historical perspective. While much research focuses on ethical issues, our purpose is to provide a holistic perspective of existing theory, skills, and research. We address both normative and descriptive approaches to ethical decision making theory development. Additional dimensions of ethical decision making such as institutional, resource-advantage, and value chain theory are advanced for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png AMS Review Springer Journals

Theoretical development in ethical marketing decision making

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References (66)

Publisher
Springer Journals
Copyright
Copyright © 2013 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
1869-814X
eISSN
1869-8182
DOI
10.1007/s13162-013-0047-8
Publisher site
See Article on Publisher Site

Abstract

The current state of knowledge about ethical marketing decision making is explored from a historical perspective. While much research focuses on ethical issues, our purpose is to provide a holistic perspective of existing theory, skills, and research. We address both normative and descriptive approaches to ethical decision making theory development. Additional dimensions of ethical decision making such as institutional, resource-advantage, and value chain theory are advanced for future research.

Journal

AMS ReviewSpringer Journals

Published: May 4, 2013

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