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The Spirit of Capitalism According to the Michelin CompanyReified Types of Myth and Company Ritual

The Spirit of Capitalism According to the Michelin Company: Reified Types of Myth and Company Ritual [In this chapter, Corine Vedrine shows first how the myth is reified through characters (Michelin man and François Michelin) and material supports. Second, she shows how the medal ritual, as an occasion for summoning mythical stories, allows to anchor the collective identity inasmuch as it is a formal moment triggering a link between the company’s history, both the individual and the collective memory, and the myth. The institution ritual stages emotions and helps, among other things, to place individuals in a system of meaning and recognition. Belonging to the institution that is Michelin and to its belief community is thus reinforced, as taking part in the ritual implies accepting and believing the symbols being used.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Spirit of Capitalism According to the Michelin CompanyReified Types of Myth and Company Ritual

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References (1)

Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2019. Translation from the French language edition: L'esprit du capitalisme selon Michelin, © Publications de l'université de Saint-Etienne, 2015. All Rights Reserved.
ISBN
978-3-319-96609-0
Pages
71 –81
DOI
10.1007/978-3-319-96610-6_4
Publisher site
See Chapter on Publisher Site

Abstract

[In this chapter, Corine Vedrine shows first how the myth is reified through characters (Michelin man and François Michelin) and material supports. Second, she shows how the medal ritual, as an occasion for summoning mythical stories, allows to anchor the collective identity inasmuch as it is a formal moment triggering a link between the company’s history, both the individual and the collective memory, and the myth. The institution ritual stages emotions and helps, among other things, to place individuals in a system of meaning and recognition. Belonging to the institution that is Michelin and to its belief community is thus reinforced, as taking part in the ritual implies accepting and believing the symbols being used.]

Published: Sep 16, 2018

Keywords: Society Rituals; RITA Medical; mythMyth; Bibendum; Michelin Company

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