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The semiotics of social life

The semiotics of social life Review Essay Werner Binder Faculty of Social Studies, Masaryk University, Josˇtova 10, 602 00 Brno, Czech Republic. E-mail: werner.binder@mail.muni.cz Risto Heiskala Society as Semiosis (Peter Lang, 2003); Rein Raud Meaning in Action (Polity, 2016); Bob Hodge Social Semiotics for a Complex World (Polity, 2017) American Journal of Cultural Sociology (2018) 6, 401–416. https://doi.org/10.1057/s41290-017-0038-6; published online: 18 July 2017 Introduction Meaning makes the social world go round and signs play a crucial role in processes of meaning-making. A cultural sociology that advocates a meaning-based analysis of social phenomena needs – in one form or another – a theory of semiotics. We can also speak of social semiotics, not as a subfield, but rather as recognition of the fact that the use of signs is inherently social. Two classical figures dominate the field of social semiotics: One is Charles S. Peirce, who coined the term ‘‘semiotics’’ and proposed a pragmatist theory of signs; the other is Ferdinand de Saussure, who developed in his Cours de linguistique ge´ne´rale a theory of the linguistic sign as a general model for ‘‘semiology,’’ ‘‘a science which studies the role of signs in social life’’ (quoted in Heiskala, 2003, p. 166). With the rise of the http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Cultural Sociology Springer Journals

The semiotics of social life

American Journal of Cultural Sociology , Volume 6 (2) – Jul 18, 2017

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Publisher
Springer Journals
Copyright
Copyright © 2017 by Macmillan Publishers Ltd
Subject
Social Sciences; Social Sciences, general; Sociology, general; Sociology of Culture; Media Sociology
ISSN
2049-7113
eISSN
2049-7121
DOI
10.1057/s41290-017-0038-6
Publisher site
See Article on Publisher Site

Abstract

Review Essay Werner Binder Faculty of Social Studies, Masaryk University, Josˇtova 10, 602 00 Brno, Czech Republic. E-mail: werner.binder@mail.muni.cz Risto Heiskala Society as Semiosis (Peter Lang, 2003); Rein Raud Meaning in Action (Polity, 2016); Bob Hodge Social Semiotics for a Complex World (Polity, 2017) American Journal of Cultural Sociology (2018) 6, 401–416. https://doi.org/10.1057/s41290-017-0038-6; published online: 18 July 2017 Introduction Meaning makes the social world go round and signs play a crucial role in processes of meaning-making. A cultural sociology that advocates a meaning-based analysis of social phenomena needs – in one form or another – a theory of semiotics. We can also speak of social semiotics, not as a subfield, but rather as recognition of the fact that the use of signs is inherently social. Two classical figures dominate the field of social semiotics: One is Charles S. Peirce, who coined the term ‘‘semiotics’’ and proposed a pragmatist theory of signs; the other is Ferdinand de Saussure, who developed in his Cours de linguistique ge´ne´rale a theory of the linguistic sign as a general model for ‘‘semiology,’’ ‘‘a science which studies the role of signs in social life’’ (quoted in Heiskala, 2003, p. 166). With the rise of the

Journal

American Journal of Cultural SociologySpringer Journals

Published: Jul 18, 2017

References