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The Evolving Social Responsibilities of Internet Corporate Actors: Pointers Past and Present

The Evolving Social Responsibilities of Internet Corporate Actors: Pointers Past and Present Internet corporate behaviour is slowly showing movement from mere legal compliance towards responsible behaviour. Long-evolved off-line Best Practice for corporate voluntarism is, however, largely absent from the Internet. As a result, corporate efforts to act on societal issues beyond the shareholder dividend suffer avoidable shortcomings in design, delivery and recognition. Internet corporate actors can secure greater acknowledgement for their efforts and enjoy greater success, if they involve other interested parties in these efforts from inception, and commit to continuous improvement of their initiatives on the basis of transparent reporting and structured feedback. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Philosophy & Technology Springer Journals

The Evolving Social Responsibilities of Internet Corporate Actors: Pointers Past and Present

Philosophy & Technology , Volume 24 (4) – Oct 7, 2011

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Publisher
Springer Journals
Copyright
Copyright © 2011 by Springer-Verlag
Subject
Philosophy; Philosophy of Technology
ISSN
2210-5433
eISSN
2210-5441
DOI
10.1007/s13347-011-0049-0
Publisher site
See Article on Publisher Site

Abstract

Internet corporate behaviour is slowly showing movement from mere legal compliance towards responsible behaviour. Long-evolved off-line Best Practice for corporate voluntarism is, however, largely absent from the Internet. As a result, corporate efforts to act on societal issues beyond the shareholder dividend suffer avoidable shortcomings in design, delivery and recognition. Internet corporate actors can secure greater acknowledgement for their efforts and enjoy greater success, if they involve other interested parties in these efforts from inception, and commit to continuous improvement of their initiatives on the basis of transparent reporting and structured feedback.

Journal

Philosophy & TechnologySpringer Journals

Published: Oct 7, 2011

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