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The Anholt-GMI City Brands Index: How the world sees the world's cities

The Anholt-GMI City Brands Index: How the world sees the world's cities The Anholt-GMI City Brands Index How the world sees the world’s cities Simon Anholt is Managing Editor, Place Branding, and a Government adviser and author. INTRODUCTION investment, capital, respect and attention. Cities have always been brands, in the Cities, the economic and cultural truest sense of the word. powerhouses of nations, are increasingly Unless one has lived in a particular the focus of this international city or has a good reason to know a lot competition for funds, talent and fame. about it, the chances are that one thinks Yet the international brand of a city is about it in terms of a handful of qualities not always accurate or up to date — or attributes, a promise, some kind of especially when one is looking at it from story. That simple brand narrative can the other side of the planet. Some cities have a major impact on one’s decision to do not attract much investment or the visit the city, to buy its products or right kind of talent because their brand is services, to do business there or even to not as strong or as positive as it deserves relocate there. to be, while other cities still http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Place Branding and Public Diplomacy Springer Journals

The Anholt-GMI City Brands Index: How the world sees the world's cities

Place Branding and Public Diplomacy , Volume 2 (1): 14 – Jan 1, 2006

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Publisher
Springer Journals
Copyright
2006 Palgrave Macmillan
ISSN
1751-8040
eISSN
1744-070X
DOI
10.1057/palgrave.pb.5990042
Publisher site
See Article on Publisher Site

Abstract

The Anholt-GMI City Brands Index How the world sees the world’s cities Simon Anholt is Managing Editor, Place Branding, and a Government adviser and author. INTRODUCTION investment, capital, respect and attention. Cities have always been brands, in the Cities, the economic and cultural truest sense of the word. powerhouses of nations, are increasingly Unless one has lived in a particular the focus of this international city or has a good reason to know a lot competition for funds, talent and fame. about it, the chances are that one thinks Yet the international brand of a city is about it in terms of a handful of qualities not always accurate or up to date — or attributes, a promise, some kind of especially when one is looking at it from story. That simple brand narrative can the other side of the planet. Some cities have a major impact on one’s decision to do not attract much investment or the visit the city, to buy its products or right kind of talent because their brand is services, to do business there or even to not as strong or as positive as it deserves relocate there. to be, while other cities still

Journal

Place Branding and Public DiplomacySpringer Journals

Published: Jan 1, 2006

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