Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Spin (and Pitch) Doctors: Campaign Strategies in Televised Political Debates

Spin (and Pitch) Doctors: Campaign Strategies in Televised Political Debates Political campaigns frequently set low expectations (using a “low pitch”) in televised political debates to make the later claim that their candidates have done better than expected. The limited credibility of campaign aides, coupled with the fact that perception often confirms expectations, makes this strategy psychologically problematic. In Study 1, when no post-debate information was provided, lowering expectations for a candidate led to lower ratings of performance. In Study 2, when positive feedback (a post-debate “spin”) was provided after a low pitch, participants did rate performance positively, but only when the spin was supplied by a credible media source. The same strategy when used by campaign strategists adversely impacted candidates, leading to lower ratings of debate performance and network coverage. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Political Behavior Springer Journals

Spin (and Pitch) Doctors: Campaign Strategies in Televised Political Debates

Political Behavior , Volume 26 (3) – Oct 17, 2004

Loading next page...
 
/lp/springer-journals/spin-and-pitch-doctors-campaign-strategies-in-televised-political-S6m0o0Lwa7
Publisher
Springer Journals
Copyright
Copyright © 2004 by Springer Science+Business Media, Inc.
Subject
Political Science and International Relations; Political Science; Sociology, general
ISSN
0190-9320
eISSN
1573-6687
DOI
10.1023/B:POBE.0000043454.25971.6a
Publisher site
See Article on Publisher Site

Abstract

Political campaigns frequently set low expectations (using a “low pitch”) in televised political debates to make the later claim that their candidates have done better than expected. The limited credibility of campaign aides, coupled with the fact that perception often confirms expectations, makes this strategy psychologically problematic. In Study 1, when no post-debate information was provided, lowering expectations for a candidate led to lower ratings of performance. In Study 2, when positive feedback (a post-debate “spin”) was provided after a low pitch, participants did rate performance positively, but only when the spin was supplied by a credible media source. The same strategy when used by campaign strategists adversely impacted candidates, leading to lower ratings of debate performance and network coverage.

Journal

Political BehaviorSpringer Journals

Published: Oct 17, 2004

References

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$499/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month