Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Short words work well, make good sense: Some ways to write with them when you deal with books

Short words work well, make good sense: Some ways to write with them when you deal with books A notable entry in the 1984 ISI Press book, the Copywriter’s Handbook (for promotion of specialized and scholarly journals) was a 250-word entry “How to Write with Short Words,” written entirely with one syllable words. For an updated and expanded edition in the 1990s, which failed to materialize, author Nat Bodian drew on thirty-plus years of copywriting experience to expand the one-syllable word article on book promotion and book review writing to more than 850 words. An effort to have the lengthy one-syllable article in the Guinness Book of Records also failed; Guinness had no category for such an entry. The article appears in print here for the first time. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Publishing Research Quarterly Springer Journals

Short words work well, make good sense: Some ways to write with them when you deal with books

Bodian, Nat
Publishing Research Quarterly , Volume 15 (4) – Jul 20, 1999
Download PDF
3 pages

Loading next page...
 
/lp/springer-journals/short-words-work-well-make-good-sense-some-ways-to-write-with-them-1hkJI5WZf4

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Springer Journals
Copyright
Copyright © 1999 by Transaction Publishers
Subject
Social Sciences; Social Sciences, general; Printing and Publishing; Library Science; Humanities, general; Methodology of the Social Sciences
ISSN
1053-8801
eISSN
1936-4792
DOI
10.1007/s12109-999-0035-x
Publisher site
See Article on Publisher Site

Abstract

A notable entry in the 1984 ISI Press book, the Copywriter’s Handbook (for promotion of specialized and scholarly journals) was a 250-word entry “How to Write with Short Words,” written entirely with one syllable words. For an updated and expanded edition in the 1990s, which failed to materialize, author Nat Bodian drew on thirty-plus years of copywriting experience to expand the one-syllable word article on book promotion and book review writing to more than 850 words. An effort to have the lengthy one-syllable article in the Guinness Book of Records also failed; Guinness had no category for such an entry. The article appears in print here for the first time.

Journal

Publishing Research Quarterly – Springer Journals

Published: Jul 20, 1999

There are no references for this article.