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- Publisher
- Palgrave Macmillan UK
- Copyright
- © The Editor(s) (if applicable) and The Author(s) 2018. The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Design and Patents Act 1988
- ISBN
- 978-1-349-95326-4
- Pages
- 19 –42
- DOI
- 10.1057/978-1-349-95327-1_2
- Publisher site
- See Chapter on Publisher Site
Abstract
[This chapter investigates a potential shift in representational regimes and the consumerist exploitation of the rectum, a male body part often considered taboo. The analysis is based on a set of advertising texts that promote sex toys that are said to improve the health of the male prostate, as well as produce sexual enjoyment. The chapter also seeks to re-purpose a queer theoretical approach to discourse analysis in light of a neo-Marxian commitment to unveiling the economic rationale underpinning neo-liberal regimes of consumer culture.]
Published: Dec 9, 2017