Publishing processes in the academic marketing discipline in the United States: A German perspective

Publishing processes in the academic marketing discipline in the United States: A German perspective Publishing Processes in the Academic Marketing Discipline in the United States: A German Perspective Christian Homburg University of Mannheim, Germany In writing this invited commentary, I would like to recommendation they make to the editor but in terms of make some remarks on publishing processes in the aca- their perspective on the paper). After receiving the com- demic marketing discipline in leading U.S. journals from plete set of reviews for a paper from the editor, I always the perspective of a person whose academic background is have a detailed look at the other reviews and compare them not in the United States. My educational and academic with my own. I consider this as a fairly unique learning roots are in Germany, a country that was recently classified experience. by a U.S. politician as belonging to the "Old Europe" On an overall basis, I consider the publishing process (This gentleman probably referred to the fact that universi- with its key element, the double-blind peer review, as a ties existed in Germany before the United States were even highly effective institution. The process is, of course, falli- founded.) The German university system is different from ble, but I do not see http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Publishing processes in the academic marketing discipline in the United States: A German perspective

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Publisher
Springer Journals
Copyright
Copyright © 2003 by Academy of Marketing Science
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/0092070303031003018
Publisher site
See Article on Publisher Site

Abstract

Publishing Processes in the Academic Marketing Discipline in the United States: A German Perspective Christian Homburg University of Mannheim, Germany In writing this invited commentary, I would like to recommendation they make to the editor but in terms of make some remarks on publishing processes in the aca- their perspective on the paper). After receiving the com- demic marketing discipline in leading U.S. journals from plete set of reviews for a paper from the editor, I always the perspective of a person whose academic background is have a detailed look at the other reviews and compare them not in the United States. My educational and academic with my own. I consider this as a fairly unique learning roots are in Germany, a country that was recently classified experience. by a U.S. politician as belonging to the "Old Europe" On an overall basis, I consider the publishing process (This gentleman probably referred to the fact that universi- with its key element, the double-blind peer review, as a ties existed in Germany before the United States were even highly effective institution. The process is, of course, falli- founded.) The German university system is different from ble, but I do not see

Journal

Journal of the Academy of Marketing ScienceSpringer Journals

Published: Apr 9, 2008

References

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