Publishing Processes in the Academic Marketing Discipline in the United States: A German Perspective Christian Homburg University of Mannheim, Germany In writing this invited commentary, I would like to recommendation they make to the editor but in terms of make some remarks on publishing processes in the aca- their perspective on the paper). After receiving the com- demic marketing discipline in leading U.S. journals from plete set of reviews for a paper from the editor, I always the perspective of a person whose academic background is have a detailed look at the other reviews and compare them not in the United States. My educational and academic with my own. I consider this as a fairly unique learning roots are in Germany, a country that was recently classified experience. by a U.S. politician as belonging to the "Old Europe" On an overall basis, I consider the publishing process (This gentleman probably referred to the fact that universi- with its key element, the double-blind peer review, as a ties existed in Germany before the United States were even highly effective institution. The process is, of course, falli- founded.) The German university system is different from ble, but I do not see
Journal of the Academy of Marketing Science – Springer Journals
Published: Apr 9, 2008
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