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Preference studies are of value to the field of sexual medicine: Con

Preference studies are of value to the field of sexual medicine: Con The concept of customer preference is an important factor in business and marketing that has been applied in some instances in the marketing of drugs. In this review, we evaluate the characteristics of phosphodiesterase type five (PDE5) inhibitors in the context of available related drug preference studies. We also address the perceived need for drug preference studies and how findings from these studies could influence physicians prescribing PDE5 inhibitors. We conclude that other factors besides patient drug preference—including efficacy, safety, drug interactions, and contraindications—should be the main influence on prescribing physicians. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Current Sexual Health Reports Springer Journals

Preference studies are of value to the field of sexual medicine: Con

Current Sexual Health Reports , Volume 3 (1) – May 29, 2006

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Publisher
Springer Journals
Copyright
Copyright © 2006 by Current Science Inc
Subject
Medicine & Public Health; Urology; Endocrinology
ISSN
1548-3584
eISSN
1548-3592
DOI
10.1007/s11930-006-0020-8
Publisher site
See Article on Publisher Site

Abstract

The concept of customer preference is an important factor in business and marketing that has been applied in some instances in the marketing of drugs. In this review, we evaluate the characteristics of phosphodiesterase type five (PDE5) inhibitors in the context of available related drug preference studies. We also address the perceived need for drug preference studies and how findings from these studies could influence physicians prescribing PDE5 inhibitors. We conclude that other factors besides patient drug preference—including efficacy, safety, drug interactions, and contraindications—should be the main influence on prescribing physicians.

Journal

Current Sexual Health ReportsSpringer Journals

Published: May 29, 2006

References