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Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product

Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product Abstract Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of International Business Studies Springer Journals

Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product

Journal of International Business Studies , Volume 24 (2): 16 – Jun 1, 1993

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References (27)

Publisher
Springer Journals
Copyright
1993 Academy of International Business
ISSN
0047-2506
eISSN
1478-6990
DOI
10.1057/palgrave.jibs.8490851
Publisher site
See Article on Publisher Site

Abstract

Abstract Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common.

Journal

Journal of International Business StudiesSpringer Journals

Published: Jun 1, 1993

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