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Neuroeconomic and Behavioral Aspects of Decision MakingEmotions in Decision Making

Neuroeconomic and Behavioral Aspects of Decision Making: Emotions in Decision Making [A blend of research methods applied in psychology, economics and neurology has contributed to deeper understanding of the causes and effects of emotional processes in decision making. New paradigms initiated the studies on the role of emotions and cognitive processes in decision making. When making choices, a human being formulates their cognitive judgments on the basis of their affective experience. The studies point to both the adaptive and nonadaptive effect of emotional experience. Intense emotions moderate or modify the cognitive processes that are a part of decision making. Therefore, in the light of current scientific knowledge, the complexity and importance of emotional processes must be taken into account when analyzing the decision-making processes.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Neuroeconomic and Behavioral Aspects of Decision MakingEmotions in Decision Making

Part of the Springer Proceedings in Business and Economics Book Series
Editors: Nermend, Kesra; Łatuszyńska, Małgorzata
Sołtys, Anna; Sowińska-Gługiewicz, Ilona; Chęć, Magdalena; Tyburski, Ernest
Springer Journals — Sep 27, 2017
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Publisher
Springer International Publishing
Copyright
© Springer International Publishing AG 2017
ISBN
978-3-319-62937-7
Pages
35 –47
DOI
10.1007/978-3-319-62938-4_3
Publisher site
See Chapter on Publisher Site

Abstract

[A blend of research methods applied in psychology, economics and neurology has contributed to deeper understanding of the causes and effects of emotional processes in decision making. New paradigms initiated the studies on the role of emotions and cognitive processes in decision making. When making choices, a human being formulates their cognitive judgments on the basis of their affective experience. The studies point to both the adaptive and nonadaptive effect of emotional experience. Intense emotions moderate or modify the cognitive processes that are a part of decision making. Therefore, in the light of current scientific knowledge, the complexity and importance of emotional processes must be taken into account when analyzing the decision-making processes.]

Published: Sep 27, 2017

Keywords: Decision making; Rationality; Emotionality; Efficiency of decision-making; Consumption behavior

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