Measuring Motivations for Media Exposure: A Thesis

Measuring Motivations for Media Exposure: A Thesis The present article discusses the problem of separating the motivation conceptempirically from other relevant concepts in research on mass media audiences.For about half a century, audience researchers use questionnaire items with adistinct format as measurements of motivations for media exposure. It isargued that these motivation items grammatically reflect the nature of themotivation concept as a theoretically intermediate variable between behaviourand its social or mental background, thus constituting the most plausibleindicators of the concept. However, it is also argued that these questionnaireitems are double-barrelled and that any measurement of motivations based onthe items can largely be considered an ambiguous mixture of behaviour and itssocial or mental origin. A study is presented that provides empirical support for this position. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Quality & Quantity Springer Journals

Measuring Motivations for Media Exposure: A Thesis

18 pages
Read Article

Loading next page...
 
/lp/springer-journals/measuring-motivations-for-media-exposure-a-thesis-XdvFHrwYYL
Publisher
Springer Journals
Copyright
Copyright © 2002 by Kluwer Academic Publishers
Subject
Social Sciences; Methodology of the Social Sciences; Social Sciences, general
ISSN
0033-5177
eISSN
1573-7845
D.O.I.
10.1023/A:1016076505379
Publisher site
See Article on Publisher Site

Abstract

The present article discusses the problem of separating the motivation conceptempirically from other relevant concepts in research on mass media audiences.For about half a century, audience researchers use questionnaire items with adistinct format as measurements of motivations for media exposure. It isargued that these motivation items grammatically reflect the nature of themotivation concept as a theoretically intermediate variable between behaviourand its social or mental background, thus constituting the most plausibleindicators of the concept. However, it is also argued that these questionnaireitems are double-barrelled and that any measurement of motivations based onthe items can largely be considered an ambiguous mixture of behaviour and itssocial or mental origin. A study is presented that provides empirical support for this position.

Journal

Quality & Quantity – Springer Journals

Published: Oct 13, 2004

References

  • Grootschalig onderzoek naar mediauitrusting, media-exposure en mediagebruik in Nederland 1989
    Arts, C.; Hollander, E.; Renckstorf, K.; Verschuren, P.
  • Theory and method in research on audience motives
    Babrow, A. S.
  • Disentangling antecedents of audience exposure levels: extending expectancy-value analysis of gratifications sought from television news
    Babrow, A. S.; Swanson, D. L.
  • Exploring uses and gratifications. A comparison of reported uses of television and reported uses of favorite program type
    Bantz, C. R.
  • Measurement of gratifications
    Becker, L. B.
  • The Design and Understanding of Survey Questions
    Belson, W. A.
  • Television in Politics: Its Uses and Influence
    Blumler, J. G.; McQuail, D.
  • De adequaatheid van covariantiestructuurmodellen: een overzicht van maten en indexen
    Boomsma, A.
  • Alternative ways of assessing model fit
    Browne, M. W.; Cudeck, R.
  • Construct validity in psychological tests
    Cronbach, L. J.; Meehl, P. E.
  • The Uses of Mass Communication
    Greenberg, B.
  • Conceptualisering en operationalisering van het begrip 'motief' in Uses & Gratifications onderzoek
    Hendriks Vettehen, P.
  • Lisrel 8: User's Reference Guide
    Jöreskog, K. G.; Sörbom, D.
  • The Uses of Mass Communication
    Katz, E.; Blumler, J. G.; Gurevitch, M.
  • The Uses of Mass Communication
    McLeod, J. M.; Becker, L. B.
  • The Uses & Gratifications approach: past, troubles and future
    McQuail, D.
  • Biases of self-reported functions and gratifications of media use
    Messaris, P.
  • Questionnaire Design and Attitude Measurement
    Oppenheim, A. N.
  • Relations between gratifications sought and obtained: a study of television news
    Palmgreen, P.; Wenner, L. A.; Rayburn, J. D.
  • Gratifications sought and media exposure. An expectancy value model
    Palmgreen, P.; Rayburn, J. D.
  • Media Gratifications Research. Current Perspectives
    Palmgreen, P.; Rayburn, J. D.
  • Media gratifications Research. Current Perspectives
    Palmgreen, P.; Wenner, L. A.; Rosengren, K.E.
  • The Art of Asking Questions
    Payne, S.
  • Uses of erotica and acceptance of rape myths
    Perse, E. M.
  • The Uses of Mass Communication
    Rosengren, K. E.
  • An examination of television viewing motivations
    Rubin, A. M.
  • Television uses and gratifications: the interactions of viewing patterns and motivations
    Rubin, A. M.
  • Communication Research Measures: A Sourcebook
    Rubin, R. B.; Palmgreen, P.; Sypher, H. E.
  • Conceptualization and measurement of interpersonal communication motives
    Rubin, R. B.; Perse, E. M.; Barbato, C. A.
  • Structurele modellen tussen theorie en praktijk
    Verschuren, P. J. M.
  • Measurement in the Social Sciences
    Zeller, R. A.; Carmines, E. G.

You’re reading a free preview. Subscribe to read the entire article.

Try 2 weeks free now

DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

or browse the journals available

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off

Sign up
for free
Start 14 day
Free Trial