Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Mass media and the localization of emotional display: The case of China’s Next Top Model

Mass media and the localization of emotional display: The case of China’s Next Top Model Few studies have explored the relationship between globalization and emotional expression. One prominent means through which physical forms of emotional display circulate globally is through the mass media, and specifically through the reality television format trade. Whether local people can successfully perform globally circulating forms of emotional display depends, in part, on how local audiences receive their performances. Globally circulating forms might convey meanings that conflict with local public values or media regulators’ ideologies. Audience approval is facilitated through textual framing strategies that reflect producers’ directorial and editorial choices. Drawing on an analysis of the television program China’s Next Top Model, I describe three strategies that frame emotional displays in ways that align their meanings with local ideologies and cultural values: (i) defining what caused the feelings that led to the emotional display as culturally appropriate, (ii) portraying the emotional display as not reflecting the performers’ true feelings and (iii) ensuring that the performers’ feelings are resolved within the show’s narrative in an appropriate manner. Framing strategies are mechanisms through which global formats and local culture jointly shape mass-mediated emotional performances. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Cultural Sociology Springer Journals

Mass media and the localization of emotional display: The case of China’s Next Top Model

American Journal of Cultural Sociology , Volume 2 (2) – May 20, 2014

Loading next page...
 
/lp/springer-journals/mass-media-and-the-localization-of-emotional-display-the-case-of-china-FLaJt4FAte
Publisher
Springer Journals
Copyright
Copyright © 2014 by Palgrave Macmillan, a division of Macmillan Publishers Ltd
Subject
Social Sciences; Social Sciences, general; Sociology, general; Sociology of Culture; Media Sociology
ISSN
2049-7113
eISSN
2049-7121
DOI
10.1057/ajcs.2014.6
Publisher site
See Article on Publisher Site

Abstract

Few studies have explored the relationship between globalization and emotional expression. One prominent means through which physical forms of emotional display circulate globally is through the mass media, and specifically through the reality television format trade. Whether local people can successfully perform globally circulating forms of emotional display depends, in part, on how local audiences receive their performances. Globally circulating forms might convey meanings that conflict with local public values or media regulators’ ideologies. Audience approval is facilitated through textual framing strategies that reflect producers’ directorial and editorial choices. Drawing on an analysis of the television program China’s Next Top Model, I describe three strategies that frame emotional displays in ways that align their meanings with local ideologies and cultural values: (i) defining what caused the feelings that led to the emotional display as culturally appropriate, (ii) portraying the emotional display as not reflecting the performers’ true feelings and (iii) ensuring that the performers’ feelings are resolved within the show’s narrative in an appropriate manner. Framing strategies are mechanisms through which global formats and local culture jointly shape mass-mediated emotional performances.

Journal

American Journal of Cultural SociologySpringer Journals

Published: May 20, 2014

There are no references for this article.