Get 20M+ Full-Text Papers For Less Than $1.50/day. Subscribe now for You or Your Team.

Learn More →

Living with London’s OlympicsGoing for the Gold: The All-Consuming 2012 Ethos

Living with London’s Olympics: Going for the Gold: The All-Consuming 2012 Ethos [The issues raised in the previous chapters did not resonate greatly on a national scale. Arguably, this was due to the allure of the Olympic Games and the role of Olympic legacy diverting attention away from the oft-mundane nature of everyday life. This chapter considers the process and implication of living through Olympic delivery in relation to geographical location and first-hand experience. To paraphrase public relations expert Philip Lesly (1974), London 2012 spoke to the urges, interests, and desires of contemporary Britain, and was attuned to the mental and emotional bent of the British society. There are significant complexities in this debate that need attention and so do the contested narratives that mark this context.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Living with London’s OlympicsGoing for the Gold: The All-Consuming 2012 Ethos

Loading next page...
 
/lp/springer-journals/living-with-london-s-olympics-going-for-the-gold-the-all-consuming-Mu109Ram9o

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Palgrave Macmillan US
Copyright
© Palgrave Macmillan, a division of Nature America Inc. 2014
ISBN
978-1-349-49855-0
Pages
135 –147
DOI
10.1057/9781137453211_10
Publisher site
See Chapter on Publisher Site

Abstract

[The issues raised in the previous chapters did not resonate greatly on a national scale. Arguably, this was due to the allure of the Olympic Games and the role of Olympic legacy diverting attention away from the oft-mundane nature of everyday life. This chapter considers the process and implication of living through Olympic delivery in relation to geographical location and first-hand experience. To paraphrase public relations expert Philip Lesly (1974), London 2012 spoke to the urges, interests, and desires of contemporary Britain, and was attuned to the mental and emotional bent of the British society. There are significant complexities in this debate that need attention and so do the contested narratives that mark this context.]

Published: Oct 28, 2015

Keywords: Olympic Game; London Borough; Paralympic Game; Identity Affirmation; Nationalistic Imagery

There are no references for this article.