Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

International Orientation as a Precondition for Export Success

International Orientation as a Precondition for Export Success Abstract Every country, particularly if it depends on foreign trade to such a high degree as the Federal Republic of Germany, has a vital interest in exploiting all its export opportunities. The authors have developed a measurement concept focusing on the foreign orientation of business managers. Their empirical research suggests that as many as one-third of the small- and medium-sized firms with a primarily domestic focus in their country could be turned into successful exporters. The paper not only reveals obstacles to exporting as perceived by the managers of these companies, but also points to specific measures to improve the efficiency of existing export promotion programs. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of International Business Studies Springer Journals

International Orientation as a Precondition for Export Success

Loading next page...
 
/lp/springer-journals/international-orientation-as-a-precondition-for-export-success-6Esr4ALaDH

References (14)

Publisher
Springer Journals
Copyright
1990 Academy of International Business
ISSN
0047-2506
eISSN
1478-6990
DOI
10.1057/palgrave.jibs.8490325
Publisher site
See Article on Publisher Site

Abstract

Abstract Every country, particularly if it depends on foreign trade to such a high degree as the Federal Republic of Germany, has a vital interest in exploiting all its export opportunities. The authors have developed a measurement concept focusing on the foreign orientation of business managers. Their empirical research suggests that as many as one-third of the small- and medium-sized firms with a primarily domestic focus in their country could be turned into successful exporters. The paper not only reveals obstacles to exporting as perceived by the managers of these companies, but also points to specific measures to improve the efficiency of existing export promotion programs.

Journal

Journal of International Business StudiesSpringer Journals

Published: Mar 1, 1990

There are no references for this article.