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Implementation strategies in the market-driven strategy era

Implementation strategies in the market-driven strategy era ConclusionAchieving successful implementation is a continuing challenge to the executives responsible for executing strategies and to the scholars seeking to understand implementation processes. The importance of implementation is not questioned by executives or scholars, although the activity warrants much more attention than it has been given in the past. Penetrating analyses of strategy implementation by scholars like Piercy (1998) are important and essential to moving the topic beyond action checklists to conceptual foundations for guiding empirical research and executive action. Advancing the state of knowledge of implementation will be enhanced if scholars and executives work together to advance thought and practice.The changing characteristics of the market-driven era will undoubtedly affect strategy formulation and its execution. While there are many factors relevant to strategy implementation, I have selected four that promise to be particularly important as the world moves into the 21st century. My objective is to anticipate how implementation may be affected as organizations shift from a marketing to a market-driven strategic view, modularity becomes more pervasive in business designs, competing in the information economy is altered by electronic connectivity, and new measures are developed to gauge strategic performance. These changing dimensions of strategy promise to facilitate as well as constrain strategy implementation, and they require analysis and evaluation as marketing strategy implementation evolves in the 21st century. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of the Academy of Marketing Science Springer Journals

Implementation strategies in the market-driven strategy era

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References (11)

Publisher
Springer Journals
Copyright
Copyright © Academy of Marketing Science 1998
Subject
Economics / Management Science; Business/Management Science, general; Marketing; Social Sciences, general
ISSN
0092-0703
eISSN
1552-7824
DOI
10.1177/0092070398263005
Publisher site
See Article on Publisher Site

Abstract

ConclusionAchieving successful implementation is a continuing challenge to the executives responsible for executing strategies and to the scholars seeking to understand implementation processes. The importance of implementation is not questioned by executives or scholars, although the activity warrants much more attention than it has been given in the past. Penetrating analyses of strategy implementation by scholars like Piercy (1998) are important and essential to moving the topic beyond action checklists to conceptual foundations for guiding empirical research and executive action. Advancing the state of knowledge of implementation will be enhanced if scholars and executives work together to advance thought and practice.The changing characteristics of the market-driven era will undoubtedly affect strategy formulation and its execution. While there are many factors relevant to strategy implementation, I have selected four that promise to be particularly important as the world moves into the 21st century. My objective is to anticipate how implementation may be affected as organizations shift from a marketing to a market-driven strategic view, modularity becomes more pervasive in business designs, competing in the information economy is altered by electronic connectivity, and new measures are developed to gauge strategic performance. These changing dimensions of strategy promise to facilitate as well as constrain strategy implementation, and they require analysis and evaluation as marketing strategy implementation evolves in the 21st century.

Journal

Journal of the Academy of Marketing Science – Springer Journals

Published: Jun 1, 1998

Keywords: Marketing; Strategy Implementation; Harvard Business Review; Balance Scorecard; Strategic Thought

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