The influence of facial prominence on traitratings made about videotaped men and women described aspursuing either stereotypically masculine or femininecareers was examined. Most participants (N = 168) were White women. Facial prominence failed toinfluence perceptions when gender or occupationstereotypes were strong. However, when those stereotypeswere weaker, facial prominence effects emerged such that individuals were rated as possessing moreof the trait when shown with high facial prominence. Forexample, men were rated higher on evaluative traits whenshown with high, as opposed to low, facial prominence. The results suggest that facialprominence differences observed in the media mayreinforce stereotypes.
Sex Roles – Springer Journals
Published: Sep 30, 2004
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