J. of the Acad. Mark. Sci. (2017) 45:289–293 DOI 10.1007/s11747-016-0513-6 EDITORIAL Rajkumar Venkatesan Published online: 18 January 2017 Academy of Marketing Science 2017 Introduction product of a consumer’s choice and allows the consumer to reorder these products at the push of a single button. The The relationships between a firm and its customers are objective here is to introduce a device that embeds with con- ever evolving, with growing opportunities to connect to sumers’ everyday routines and improves customer retention rate, share of wallet, purchase frequency, and ultimately cus- other customers and firms through social media and mobile devices. Increased competition and advances in tomer lifetime value (CLV). To improve referrals, Amazon technology that are reducing barriers to entry have mo- allows consumers to Bget $5 when your friends join 1 2 tivated firms to adopt several strategies to build a Prime,^ and the Amazon associates program allows partic- deeper level of attachment with their customers. Such ipants to advertise products and earn up to 10% in referral a strategy is now termed as Bcustomer engagement.^ fees. In 2005, Amazon launched a crowdsourcing marketplace Reflective of the trend toward customer engagement, called Amazon Mechanical Turk (mTurk) to improve improve
Journal of the Academy of Marketing Science – Springer Journals
Published: Jan 18, 2017
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera