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Ethical Perspectives: Are Future Marketers any Different?

Ethical Perspectives: Are Future Marketers any Different? The notion of ethics in business continues to receive considerable attention. Many universities and professional organizations have attempted to address the issue of ethics by adding ethics courses to the curriculum and by creating codes of ethics for individuals working in that field. A study of students in Australia has shown that students majoring in marketing are more prone to less-than-ethical behavior than are other students. In an attempt to better understand the attitudes of future marketers in the US, we examine the attitudes of marketing majors interms of an ethical practices code and with respect toa set of ethical value statements. The ethical perspectives of marketing majors are compared to thoseof other business majors. In addition, the effect of taking a course in ethics is examined. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Teaching Business Ethics Springer Journals

Ethical Perspectives: Are Future Marketers any Different?

Teaching Business Ethics , Volume 4 (2) – Sep 24, 2004

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References (23)

Publisher
Springer Journals
Copyright
Copyright © 2000 by Kluwer Academic Publishers
Subject
Philosophy; Ethics; Management; Philosophy of Education
ISSN
1382-6891
eISSN
1573-1944
DOI
10.1023/A:1009822500621
Publisher site
See Article on Publisher Site

Abstract

The notion of ethics in business continues to receive considerable attention. Many universities and professional organizations have attempted to address the issue of ethics by adding ethics courses to the curriculum and by creating codes of ethics for individuals working in that field. A study of students in Australia has shown that students majoring in marketing are more prone to less-than-ethical behavior than are other students. In an attempt to better understand the attitudes of future marketers in the US, we examine the attitudes of marketing majors interms of an ethical practices code and with respect toa set of ethical value statements. The ethical perspectives of marketing majors are compared to thoseof other business majors. In addition, the effect of taking a course in ethics is examined.

Journal

Teaching Business EthicsSpringer Journals

Published: Sep 24, 2004

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