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Consumer trust in an Internet store

Consumer trust in an Internet store The study reported here raises some questions about the conventional wisdom that the Internet creates a “level playing field” for large and small retailers and for retailers with and without an established reputation. In our study, consumers recognized differences in size and reputation among Internet stores, and those differences influenced their assessments of store trustworthiness and their perception of risk, as well as their willingness to patronize the store. After describing our research methods and results, we draw some implications for Internet merchants. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Information Technology and Management Springer Journals

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Publisher
Springer Journals
Copyright
Copyright © 2000 by Kluwer Academic Publishers
Subject
Business and Management; IT in Business; Data Structures, Cryptology and Information Theory; Operation Research/Decision Theory; Computer Communication Networks; Business and Management, general
ISSN
1385-951X
eISSN
1573-7667
DOI
10.1023/A:1019104520776
Publisher site
See Article on Publisher Site

Abstract

The study reported here raises some questions about the conventional wisdom that the Internet creates a “level playing field” for large and small retailers and for retailers with and without an established reputation. In our study, consumers recognized differences in size and reputation among Internet stores, and those differences influenced their assessments of store trustworthiness and their perception of risk, as well as their willingness to patronize the store. After describing our research methods and results, we draw some implications for Internet merchants.

Journal

Information Technology and ManagementSpringer Journals

Published: Oct 5, 2004

References