This study draws on theories of personalist culture and social performance to explain why organizations in the field of faith-based community organizing are able to effectively engage people in collective action on multiple issues across social difference. Using two qualitative datasets, we document the construction and transformation of personal motivations in interactive social movement settings, and show the importance of this process for mobilizing action in pursuit of a multi-issue social justice agenda. Through cultural practices that construct moral meaning in interactive settings, activists learn to internalize a collective moral imaginary – a cultural schema that affirms the importance of individuals’ personal motivations, links these to those of other people, and situates them within a larger social structure. This expands individuals’ understandings of self and community, and thus frames multi-issue social justice activism organized across social difference as a morally compelling and effective means of pursuing personal interests and motivations.
American Journal of Cultural Sociology – Springer Journals
Published: Jun 1, 2017
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.