From the Editor Accessing Academic Research Through an E-Database: Issues of Journal Quality and Knowledge Use George M. Zinkhan University of Georgia One purpose of an academic journal is to generate use- Of course, it is important to note the limitations associ- ful knowledge. In this sense, the past issues of JAMS repre- ated with using Table 1 as an indicator of journal quality. First, the current system on the AMS Web site is not neces- sent an archive of marketing knowledge. In the twenty- sarily able to account for all the downloading activities first century, there are many ways for potential users to search through the JAMS archives. One way is through the associated with JAMS articles. It does, however, provide an interesting snapshot of current trends (Moran 2004). Academy of Marketing Science (AMS) Web page (www.ams-web.org/). Here, AMS members can use the Second, there are many possible indicators of journal Ingenta system to download seven volumes of JAMS (i.e., quality, including (a) the status of review board members, representing the articles published from 1998 through (b) the status of the publisher, (c) the status of the editor, (d) the content of published articles, (e) the rigors of
Journal of the Academy of Marketing Science – Springer Journals
Published: Apr 9, 2008
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