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References (52)
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Wroe Alderson (1937)
The Effect of Price Controls on Non-Price CompetitionLaw and contemporary problems, 4
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Patents and progress : the sources and impact of advancing technology -
Wroe Alderson, D. Commerce
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Toward a Formal Theory of Transactions and TransvectionsJournal of Marketing Research, 2
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Market Behavior and Executive Action: A Functionalist Approach to Marketing Theory, Wroe Alderson. Homewood, Ill.: Richard D. Irwin, Inc., 1957. Pp. viii, 487. $7.00American Journal of Agricultural Economics, 41
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America's Forgotten Pandemic: The Influenza of 1918 -
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Book Review:Planning for Jobs: Proposals Submitted in the Pabst Postwar Employment AwardsJournal of Political Economy
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Wroe Alderson (1978)
Marketing Behavior and Executive Action
- Publisher
- Springer US
- Copyright
- © Springer Science+Business Media, Inc. 2006
- ISBN
- 978-0-387-26175-1
- Pages
- 3 –32
- DOI
- 10.1007/0-387-28181-9_1
- Publisher site
- See Chapter on Publisher Site
Abstract
[Wroe Alderson was a scholar and a man of many talents. A Renaissance man in the truest sense of the term, he was a practitioner, scholar, theorist, philosopher, theologian, mentor, and good friend to many who knew him. Alderson rose from simple beginnings to be one of the leading marketing consultants in America, and the leading marketing theorist and father of modern marketing thought.]
Published: Jan 1, 2006
Keywords: Market Research; Personal Interview; Marketing Research; Market Behavior; Market Theory