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A Twenty-First Century Guide to Aldersonian Marketing ThoughtThe Power Principle

A Twenty-First Century Guide to Aldersonian Marketing Thought: The Power Principle Chapter 7 Wroe Alderson The power drive finds dynamic expression through what may be called “the power principle.” An individual or an organization, in order to prevail in the struggle for survival, must act in such a way as to promote the power to act. The power principle is especially important in relation to the expansion of a growing system. As a system grows, it is increasing its power or capacity to carry on its regular processes on a greater scale. The existence of power is a necessary condition for the continuance of many of these activities. Therefore the maintenance and the enhancement of power is an inherent goal for any organized behavior system. A cohesive behavior system operates as if it were animated by the power principle, even though this is only a reflection of the behavior of its leading members. The power principle has a number of specific applications or corollaries which can be observed in group behavior. Some of the corollaries of the power principle pertain to the control and use of energy or capacity for action. A system may attempt to extend its control over additional sources of energy or to increase its capacity for http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtThe Power Principle

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Alderson, Wroe
A Twenty-First Century Guide to Aldersonian Marketing Thought — Jan 1, 2006
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Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
107 –108
DOI
10.1007/0-387-28181-9_7
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 7 Wroe Alderson The power drive finds dynamic expression through what may be called “the power principle.” An individual or an organization, in order to prevail in the struggle for survival, must act in such a way as to promote the power to act. The power principle is especially important in relation to the expansion of a growing system. As a system grows, it is increasing its power or capacity to carry on its regular processes on a greater scale. The existence of power is a necessary condition for the continuance of many of these activities. Therefore the maintenance and the enhancement of power is an inherent goal for any organized behavior system. A cohesive behavior system operates as if it were animated by the power principle, even though this is only a reflection of the behavior of its leading members. The power principle has a number of specific applications or corollaries which can be observed in group behavior. Some of the corollaries of the power principle pertain to the control and use of energy or capacity for action. A system may attempt to extend its control over additional sources of energy or to increase its capacity for

Published: Jan 1, 2006

Keywords: Behavior System; Theory Center; Market Behavior; Monetary Return; Power Drive

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