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A Twenty-First Century Guide to Aldersonian Marketing ThoughtAlderson, Sessions and the 1950s Manager

A Twenty-First Century Guide to Aldersonian Marketing Thought: Alderson, Sessions and the 1950s... [An analysis of the newsletter, Cost and Profit Outlook that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtAlderson, Sessions and the 1950s Manager

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.

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References (1)

Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
275 –281
DOI
10.1007/0-387-28181-9_18
Publisher site
See Chapter on Publisher Site

Abstract

[An analysis of the newsletter, Cost and Profit Outlook that was published by Alderson & Sessions, Incorporated during the 1950s provides insights into how Wroe Alderson and Robert Sessions viewed the 1950s manager. Also it offers a perspective for how contemporary marketing academicians might view or interact with the 1980s manager.]

Published: Jan 1, 2006

Keywords: Economic Trend; Business Administration; Motivation Research; American Market Association; Management Consult

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