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Purpose of Review E-cigarettes are available in a variety of flavors not found in traditional tobacco products (i.e., “nontraditional flavors”), which is a commonly cited reason for e-cigarette use. This review examines the prevalence of nontraditional-flavored e-cigarette use, mechanisms through which flavorings enhance product appeal, use of nontraditional-flavored e-cigarettes for smoking cessation, and differences in these findings between youth and adults. Recent Findings Nontraditional-flavored e-cigarettes are used at e-cigarette initiation by the majority of youth. These flavors enhance the appeal of e-cigarettes by creating sensory perceptions of sweetness and coolness and masking the aversive taste of nicotine. Use of nontraditional-flavored e-cigarettes is higher among youth and young adults (vs. older adults) and among nonsmokers (vs. combustible cigarette smokers). Summary Nontraditional-flavored e-cigarettes are popular among youth, but may be less common among older adults and combustible cigarette smokers. Further research is needed to determine whether use of e-cigarettes in nontraditional flavors affects smoking cessation. . . . . Keywords Electronic cigarette Vaping Flavored Flavor Appeal Introduction such as electronic cigarettes (e-cigarettes) in the USA and in other countries across the world. Traditional tobacco products (e.g., combustible cigarettes, The growing popularity of e-cigarettes among youth [8] smokeless tobacco) were previously available
Current Addiction Reports – Springer Journals
Published: May 17, 2019
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