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A Proxy Culture

A Proxy Culture Philos. Technol. (2015) 28:487–490 DOI 10.1007/s13347-015-0209-8 EDITOR LETTER Luciano Floridi Published online: 21 October 2015 Springer Science+Business Media Dordrecht 2015 We do not check out a hotel personally; we rely on TripAdvisor. We may have never met a person, yet we are ‘friends’ on Facebook. We may press ‘like’ but engage only in some kind of slacktivism. It does not matter whether we haven’t got a clue about how to reach a place downtown, as long as we have access to Google Maps and follow the instructions. Five stars on Amazon may be sufficient to convince us of the quality of a product, even if we have never tried it ourselves. Being a ‘best seller’ in The New York Times Best Seller list is often a self-fulfilling prophecy. In all these cases, something (the signifier) signifies something else (the signified). Such ‘signifying’ is at the heart of every semantic and semiotic process. It is the immensely important relation of ‘standing for’. There is no sense, reference, or meaning without it. So, we have always helped ourselves to different kinds of signi- fying means, in order to interact with each other and the world, and make sense of both. We http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Philosophy & Technology Springer Journals

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Publisher
Springer Journals
Copyright
Copyright © 2015 by Springer Science+Business Media Dordrecht
Subject
Philosophy; Philosophy of Technology
ISSN
2210-5433
eISSN
2210-5441
DOI
10.1007/s13347-015-0209-8
Publisher site
See Article on Publisher Site

Abstract

Philos. Technol. (2015) 28:487–490 DOI 10.1007/s13347-015-0209-8 EDITOR LETTER Luciano Floridi Published online: 21 October 2015 Springer Science+Business Media Dordrecht 2015 We do not check out a hotel personally; we rely on TripAdvisor. We may have never met a person, yet we are ‘friends’ on Facebook. We may press ‘like’ but engage only in some kind of slacktivism. It does not matter whether we haven’t got a clue about how to reach a place downtown, as long as we have access to Google Maps and follow the instructions. Five stars on Amazon may be sufficient to convince us of the quality of a product, even if we have never tried it ourselves. Being a ‘best seller’ in The New York Times Best Seller list is often a self-fulfilling prophecy. In all these cases, something (the signifier) signifies something else (the signified). Such ‘signifying’ is at the heart of every semantic and semiotic process. It is the immensely important relation of ‘standing for’. There is no sense, reference, or meaning without it. So, we have always helped ourselves to different kinds of signi- fying means, in order to interact with each other and the world, and make sense of both. We

Journal

Philosophy & TechnologySpringer Journals

Published: Oct 21, 2015

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