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A New Era in Focus Group ResearchCross-Cultural Focus Group Discussions

A New Era in Focus Group Research: Cross-Cultural Focus Group Discussions [Conducting focus group discussions across cultures poses specific challenges for researchers. It requires flexibility, cultural sensitivity, maintaining methodological rigour and additional time and resources. Navigating these challenges can involve a steep cultural learning curve for researchers and requires a research team equipped to balance cultural sensitivity with methodological rigour. Using focus groups in cross-cultural research does not necessitate a new methodological approach, since the core principles remain the same. It does pose a challenge in applying the principles of focus group research while embracing the cultural norms of a given research context – which requires flexibility in the application of some methodological tasks. Cross-cultural focus group research is becoming increasingly common, with this method being used in an ever-widening range of study contexts. This chapter identifies the methodological principles that remain constant despite the study setting and research tasks where flexibility is needed. These issues are described for three stages of research: study design; data collection; and data analysis.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A New Era in Focus Group ResearchCross-Cultural Focus Group Discussions

Editors: Barbour, Rosaline S.; Morgan, David L.
Hennink, Monique M.
A New Era in Focus Group Research — Jun 24, 2017
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Publisher
Palgrave Macmillan UK
Copyright
© The Editor(s) (if applicable) and The Author(s) 2017. The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988.
ISBN
978-1-137-58613-1
Pages
59 –82
DOI
10.1057/978-1-137-58614-8_4
Publisher site
See Chapter on Publisher Site

Abstract

[Conducting focus group discussions across cultures poses specific challenges for researchers. It requires flexibility, cultural sensitivity, maintaining methodological rigour and additional time and resources. Navigating these challenges can involve a steep cultural learning curve for researchers and requires a research team equipped to balance cultural sensitivity with methodological rigour. Using focus groups in cross-cultural research does not necessitate a new methodological approach, since the core principles remain the same. It does pose a challenge in applying the principles of focus group research while embracing the cultural norms of a given research context – which requires flexibility in the application of some methodological tasks. Cross-cultural focus group research is becoming increasingly common, with this method being used in an ever-widening range of study contexts. This chapter identifies the methodological principles that remain constant despite the study setting and research tasks where flexibility is needed. These issues are described for three stages of research: study design; data collection; and data analysis.]

Published: Jun 24, 2017

Keywords: Cross-cultural focus groups; Cultural sensitivity; Methodological rigour

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