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- Publisher
- Springer Journals
- Copyright
- Copyright © 1999 by Academy of International Business
- Subject
- Business and Management; Business and Management, general; International Business; Management; Organization; Business Strategy/Leadership
- ISSN
- 0047-2506
- eISSN
- 1478-6990
- DOI
- 10.1057/palgrave.jibs.8490834
- Publisher site
- See Article on Publisher Site
Abstract
This study reports on the construction and psychometric assessment of a measure of export market orientation. Four multi-item scales were developed showing strong evidence of reliability and convergent, discriminant, and nomological validity in samples of U.K. and Dutch exporters. Further analysis revealed full invariance of the final measure across the two country samples. Several suggestions for applying the measure in substantive research are offered.
Journal
Journal of International Business Studies – Springer Journals
Published: Dec 1, 1999