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as hedonistic consumption values have become somewhat important to Indians, but India is still not a mature consumer society with values that parallel the U.S. related values from Understanding consumption ...
the consumption of its products and services. Method: This study consisted of a mixed method interpretive content analysis of 85 sports wagering advertisements from 11 Australian and multinational wagering ...
shows that almost all the advertised foods are unhealthy. Practical implications – This study will benefit the parents by helping them understand the media content (food advertisements ) offered ...
of social relationships (e.g., hierarchy, group orientation, gender roles, trust/risk-taking) resulted from factorial analysis of data of work- related values of international personnel in a multinational ...
SSCg3d, most of these products were less healthy due to the added sugar content . A study of Emirati women noted that two-thirds were overweight or obese, and excess energy consumption from beverages ...
anchored in Chinese individualism? How is mass media exposure related to the emergence of such values ? We find three stable consumerist value orientations: conspicuous consumption , aspiration for self ...
historical and current trends associated with the shift from a production to a consumption culture. Part of this shift has been related to advances in media technology. There have been two trends in the study ...
Introduction Advertising serves as a powerful tool for capturing attention and promoting products [1]. Traditionally, advertising has played a significant role in gaining a profound understanding ...
them with consumerist values (Slater, 1997). Such critiques focus on advertising's overt content , thus overlooking the role it plays in constructing or perpetuating particular ideologies (Lynch, 2005 ...
seen by children [17]. We used the most recent meta-analysis of the effect of watching less-healthy food advertising on calorie consumption from experimental studies to estimate the effect of a reduction ...
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