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The Threat of Terrorism and Tourist Choice Behavior

The Threat of Terrorism and Tourist Choice Behavior The threat of terrorism is increasingly relevant to tourism on a global scale, and no destination can claim exemption. Tourism managers need to be aware of the impact that past, current, and future terrorism events have on tourist behavior. The aim of this research is to further our understanding as to how terrorism advisory information impacts tourists’ preferences for, and trade-offs between, specific aspects of their travel. The research uses a discrete choice experiment (DCE) embedded within a classic between-subjects experimental design. US-based respondents (n = 424) completed the experiment. A random parameter logit (RPL) model is calculated to understand how tourists’ preference structures change as the threat of terrorism intensifies taking into account travel knowledge, sensation seeking, and demographic factors. Results suggest that tourist’s travel choices in relation to accommodation, independent versus group travel, cancellation policy, and price vary significantly as the threat of terrorism increases. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Travel Research SAGE

The Threat of Terrorism and Tourist Choice Behavior

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References (59)

Publisher
SAGE
Copyright
© The Author(s) 2018
ISSN
0047-2875
eISSN
1552-6763
DOI
10.1177/0047287518755503
Publisher site
See Article on Publisher Site

Abstract

The threat of terrorism is increasingly relevant to tourism on a global scale, and no destination can claim exemption. Tourism managers need to be aware of the impact that past, current, and future terrorism events have on tourist behavior. The aim of this research is to further our understanding as to how terrorism advisory information impacts tourists’ preferences for, and trade-offs between, specific aspects of their travel. The research uses a discrete choice experiment (DCE) embedded within a classic between-subjects experimental design. US-based respondents (n = 424) completed the experiment. A random parameter logit (RPL) model is calculated to understand how tourists’ preference structures change as the threat of terrorism intensifies taking into account travel knowledge, sensation seeking, and demographic factors. Results suggest that tourist’s travel choices in relation to accommodation, independent versus group travel, cancellation policy, and price vary significantly as the threat of terrorism increases.

Journal

Journal of Travel ResearchSAGE

Published: Mar 1, 2019

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