Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Practice of Educational Marketing in Schools

The Practice of Educational Marketing in Schools Chris James is Professor ofEducation Management in theUniversity of Glamorgan BusinessSchool and Peter Phillips isHeadteacher of West MonmouthSchool, Pontypool, Gwent. In thispaper, the first of three in this editionon different aspects of marketing ineducation, they stress that this is arelatively new area of interest ineducational management. As such itis not surprising to find that much ofthe literature is characterised by ideasdeveloped in non-educationalsettings. In this paper they use thenotion of the 'marketing mix' toexamine the practice of marketing ina number of schools within Englandand Wales. They find little evidenceof the development of sophisticatedmarket driven approaches within theschools they studied. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Educational Management & Administration SAGE

The Practice of Educational Marketing in Schools

Download PDF
14 pages

Loading next page...
 
/lp/sage/the-practice-of-educational-marketing-in-schools-Ym9Jwv6hhy
Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0263-211x
eISSN
1741-1440
DOI
10.1177/174114329502300202
Publisher site
See Article on Publisher Site

Abstract

Chris James is Professor ofEducation Management in theUniversity of Glamorgan BusinessSchool and Peter Phillips isHeadteacher of West MonmouthSchool, Pontypool, Gwent. In thispaper, the first of three in this editionon different aspects of marketing ineducation, they stress that this is arelatively new area of interest ineducational management. As such itis not surprising to find that much ofthe literature is characterised by ideasdeveloped in non-educationalsettings. In this paper they use thenotion of the 'marketing mix' toexamine the practice of marketing ina number of schools within Englandand Wales. They find little evidenceof the development of sophisticatedmarket driven approaches within theschools they studied.

Journal

Educational Management & Administration – SAGE

Published: Apr 1, 1995

There are no references for this article.