346 European Journal of Communication 33(3) He also warns of the dangers of digital distraction and encourages readers to discrimi- nate between relevant information and frivolous and useless content. On the contrary, according to him, technology can help us gain time that we can use to talk to others and be with the people we love. He concludes with an anecdote describing how connected family members coordinate their diaries in order to plan their Friday evening get-together. In his own words, ‘I don’t see robots as a solution – for robots cannot give us the love and care we need and deserve’ (p. 179). His conclusion is that people need people and technology cannot substitute human relations. The book appears to be oriented to a broad audience. It does not target readers who specialize in technology but readers who are interested in societal changes and future trends. I would recommend the book to scholars and students of media and communica- tion, business and economics. The main contributions the book makes are to explain in a very accessible way the big changes that our society and industry are experiencing and to draw out important ethical questions about the dehumanization of
European Journal of Communication – SAGE
Published: Jun 1, 2018
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