Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The continuing lure of the mediated centre in times of deep mediatization: Media Events and its enduring legacy

The continuing lure of the mediated centre in times of deep mediatization: Media Events and its... Dayan and Katz’s book Media Events was so crucial because it challenged the dominance of quantitative communications research focused on measurable discrete ‘media effects’. But meanwhile new challenges have emerged which we called ‘deep mediatization’ – datafication, deeper fragmentation of the audience, and over the longer-term threats to the underlying economic viability of the large-scale integrated media producers that could put on ‘media events’. This makes it necessary to rethink the original definition of media events. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Media, Culture & Society SAGE

The continuing lure of the mediated centre in times of deep mediatization: Media Events and its enduring legacy

Media, Culture & Society , Volume 40 (1): 4 – Jan 1, 2018

Loading next page...
 
/lp/sage/the-continuing-lure-of-the-mediated-centre-in-times-of-deep-uOl7lyvqLC

References (15)

Publisher
SAGE
Copyright
© The Author(s) 2017
ISSN
0163-4437
eISSN
1460-3675
DOI
10.1177/0163443717726009
Publisher site
See Article on Publisher Site

Abstract

Dayan and Katz’s book Media Events was so crucial because it challenged the dominance of quantitative communications research focused on measurable discrete ‘media effects’. But meanwhile new challenges have emerged which we called ‘deep mediatization’ – datafication, deeper fragmentation of the audience, and over the longer-term threats to the underlying economic viability of the large-scale integrated media producers that could put on ‘media events’. This makes it necessary to rethink the original definition of media events.

Journal

Media, Culture & SocietySAGE

Published: Jan 1, 2018

There are no references for this article.