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The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques

The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application... Many authors have suggested the use of experiential techniques, such as semistructured classroom activities, as a means of encouraging and facilitating student learning. This article reports a study that investigated the relationship between the use of multiple experiential techniques and student learning. The study found that student learning increased when multiple experiential techniques were used relative to learning that occurred when a single experiential technique was combined with a lecture format. In addition, the data suggest that the use of multiple experiential techniques also influenced the type of information students learned. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Education SAGE

The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques

Journal of Marketing Education , Volume 22 (1): 10 – Apr 1, 2000

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References (30)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0273-4753
eISSN
1552-6550
DOI
10.1177/0273475300221004
Publisher site
See Article on Publisher Site

Abstract

Many authors have suggested the use of experiential techniques, such as semistructured classroom activities, as a means of encouraging and facilitating student learning. This article reports a study that investigated the relationship between the use of multiple experiential techniques and student learning. The study found that student learning increased when multiple experiential techniques were used relative to learning that occurred when a single experiential technique was combined with a lecture format. In addition, the data suggest that the use of multiple experiential techniques also influenced the type of information students learned.

Journal

Journal of Marketing EducationSAGE

Published: Apr 1, 2000

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