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Developing Effective Advertising for New Products
- Publisher
- SAGE
- Copyright
- © 1970 American Marketing Association
- ISSN
- 0022-2437
- eISSN
- 1547-7193
- DOI
- 10.1177/002224377000700207
- Publisher site
- See Article on Publisher Site
Abstract
A rapid method for clustering variables is presented. The uses, values, limitations, and precautions are discussed, and several examples of diverse applications are given.
Journal
Journal of Marketing Research – SAGE
Published: May 1, 1970