While it has been acknowledged that convergence is a multidimensional phenomenon, the convergence of media production processes has received little attention from researchers so far. In this article, we address this research gap with a qualitative study of production processes in different types of media. Our starting point is that independent of the media type, common product characteristics can be identified, that promote success in the audience market. We ask whether the same is true for process characteristics; whether there are converged processes that promote audience success independent of the media type. The study is based on n = 39 interviews in the German-speaking markets. Our findings provide a differentiated result: We do find similarities in the processes along the lines of product characteristics; however, the project phase is an important influencer. While processes in the development phase are more converged, production and distribution still demand distinct processes for different media types. In general, we can confirm studies that find a reluctance of media practitioners towards convergence, which often remains an underfunded and cost-oriented brain child of the top management.
Convergence: The International Journal of Research into New Media Technologies – SAGE
Published: Jun 1, 2018
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera