Access the full text.
Sign up today, get DeepDyve free for 14 days.
Marsha Richins, J. Meyers, W. Massy, S. Greyser (1981)
Marketing Research and Knowledge DevelopmentJournal of Marketing Research, 18
(1988)
Organizational Memory," working paper
Ronald Savitt (1980)
Historical Research in MarketingJournal of Marketing, 44
(1985)
The Impact of Organizational Culture on the Adoption of Industrial Innovations," in AMA Educators' Proceedings
Yvan Allaire, M. Firsirotu (1984)
Theories of Organizational CultureOrganization Studies, 5
Howard Schwartz, S. Davis (1981)
Matching corporate culture and business strategyOrganizational Dynamics, 10
E. Schein (1984)
Coming to a new awareness of organizational culture
K. Weick (1969)
The social psychology of organizing
D. Dougherty (1987)
New products in old organizations : the myth of the better mousetrap in search of the beaten path
H. Gatignon, E. Anderson (1988)
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanationJournal of Law Economics & Organization, 4
Stakeholders of the Mind," paper presented at Academy of Management meetings
S. Wheelwright (1984)
Strategy, Management, and Strategic Planning ApproachesInterfaces, 14
W. Ouchi (1980)
Markets, Bureaucracies, and Clans.Administrative Science Quarterly, 25
Audrey Butt (1967)
Structural AnthropologyNature, 213
Barton Weitz, H. Sujan, M. Sujan (1986)
Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling EffectivenessJournal of Marketing, 50
O. Walker, Robert Ruekert (1987)
Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual FrameworkJournal of Marketing, 51
(1984)
Making Your Marketing Strategy Work,
Giving the Grid/Group Dimensions an Operational Definition
Keeping a Marketing Orientation Alive in a Changing Market Place
(1964)
Applied Organization Change in Industry: Structural, Technical, and Human Approaches
W. Joyce, J. Slocum (1984)
Collective climate: Agreement as a basis for defining aggregate climates in organizations.Academy of Management Journal, 27
Robert Spekman, L. Stern (1979)
Environmental Uncertainty and Buying Group Structure: An Empirical InvestigationJournal of Marketing, 43
C. Barnard (1939)
The Functions of the Executive
B. Berelson, Gary Steiner (1967)
Human behavior: An inventory of scientific findings.Population, 22
(1981)
The Art ofJap
(1987)
What Market Based Behavior Really Means for a Firm," paper presented at Marketing
P. Reynolds (1986)
ORGANIZATIONAL CULTURE AS RELATED TO INDUSTRY, POSITION AND PERFORMANCE: A PRELIMINARY REPORT[1]Journal of Management Studies, 23
(1987)
Metamorphosis in Strategic Market Planning, in Contemporary Views on Marketing Practice, Gary L
W. Lonner, J. Berry, G. Hofstede (1980)
Culture′s Consequences: International Differences in Work-Related Values
R. Kilmann, M. Saxton, Roy Serpa (1986)
Issues in Understanding and Changing CultureCalifornia Management Review, 28
(1959)
Symbols for Sale," Harvard Business Review, 37 (July-August), 117-24
Thomas Dandridge, I. Mitroff, W. Joyce (1980)
Organizational Symbolism: A Topic To Expand Organizational AnalysisAcademy of Management Review, 5
(1982)
Essays in the Sociology of Perception
D. Pugh, D. Hickson (1976)
Organizational structure in its context : the Aston programme 1
B. Schneider, J. Rentsch (1988)
Managing climates and cultures: A futures perspective.
R. Pascale, A. Athos (1982)
The Art of Japanese Management
J. Bram, A. Kroeber, C. Kluckhohn, Wayne Untereiner, Alfred Meyer (1953)
Culture, a critical review of concepts and definitions
The Development of Managerial Reflective Skills
Bernard Jaworski (1988)
Toward a Theory of Marketing Control: Environmental Context, Control Types, and ConsequencesJournal of Marketing, 52
M. Jelinek (1983)
Introduction: A Code of Many Colors.Administrative Science Quarterly, 28
James Thompson (1967)
Organizations in Action
A Managerially-Oriented Approach to Assessing Marketing Orientation
E. Hirschman (1986)
Humanistic Inquiry in Marketing Research: Philosophy, Method, and CriteriaJournal of Marketing Research, 23
Rohit Deshpandé, G. Zaltman (1984)
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research UseJournal of Marketing Research, 21
J. Quelch (1986)
Customizing Global MarketingThe International Executive, 28
F. Webster (1981)
Top Management's Concerns about Marketing: Issues for the 1980'sJournal of Marketing, 45
Gerald Wacker (1981)
Toward a Cognitive Methodology of Organizational AssessmentThe Journal of Applied Behavioral Science, 17
V. Sathe (1983)
Implications of corporate culture: a manager's guide to action.Organizational dynamics, 12 2
G. Hofstede (1986)
EDITORIAL: THE USEFULNESS OF THE ‘ORGANIZATIONAL CULTURE’ CONCEPTJournal of Management Studies, 23
(1983)
Studying Organization Through Levi-Strauss' Structuralism
(1983)
Frames of Reference Managers Use
Suggestions for a Sociological Approach to the Study of Organizations
Robert Ruekert, O. Walker (1987)
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical EvidenceJournal of Marketing, 51
Management Control: The Role of Rules, Markets and Culture
R. Lessem (1990)
Managing Corporate Culture
W. Goodenough (1981)
Culture, language, and society
A. Pettigrew (1979)
On Studying Organizational CulturesAdministrative Science Quarterly, 24
Alan Wilkins, W. Ouchi (1983)
Efficient Cultures: Exploring the Relationship between Culture and Organizational Performance.Administrative Science Quarterly, 28
B. Malinowski
Argonauts of the Western Pacific
G. Zaltman, W. Massy (1965)
Marketing : contributions from the behavioral sciences
James Hulbert, Norman Toy (1977)
A Strategic Framework for Marketing ControlJournal of Marketing, 41
(1983)
Native-View Paradigms: Multiple Cultures and Conflicts in Organizations,
(1971)
A Comparative Study of American and Mexican Operatives
R. Fenn, C. Geertz (1973)
The Interpretation of Cultures
L. Smircich (1983)
Concepts of Culture and Organizational Analysis.Administrative Science Quarterly, 28
(1987)
How GTE Developed a Marketing Orientation," paper presented at Marketing Science Institute Marketing Strategies Steering Group Meeting
J. McCann (1980)
Strategies for Change: Logical Incrementalism
(1984)
Organizational Culture and Marketing Effectiveness,
Contemporary work on marketing management is grounded implicitly in a structural functionalist or contingency perspective of organizational functioning. However, the field of organizational behavior from which such a perspective derives has recently developed a major thrust into theoretical modeling and empirical research on organizational culture. The authors survey this emerging literature on organizational culture, integrate it in a conceptual framework, and then develop a research agenda in marketing grounded in the five cultural paradigms of comparative management, cohtingency management, organizational cognition, organizational symbolism, and structural/psychodynamism.
Journal of Marketing – SAGE
Published: Jan 1, 1989
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.