Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Organizational Culture and Marketing: Defining the Research Agenda

Organizational Culture and Marketing: Defining the Research Agenda Contemporary work on marketing management is grounded implicitly in a structural functionalist or contingency perspective of organizational functioning. However, the field of organizational behavior from which such a perspective derives has recently developed a major thrust into theoretical modeling and empirical research on organizational culture. The authors survey this emerging literature on organizational culture, integrate it in a conceptual framework, and then develop a research agenda in marketing grounded in the five cultural paradigms of comparative management, cohtingency management, organizational cognition, organizational symbolism, and structural/psychodynamism. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Organizational Culture and Marketing: Defining the Research Agenda

Journal of Marketing , Volume 53 (1): 13 – Jan 1, 1989

Loading next page...
 
/lp/sage/organizational-culture-and-marketing-defining-the-research-agenda-KklpTu40vl

References (68)

Publisher
SAGE
Copyright
© 1989 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224298905300102
Publisher site
See Article on Publisher Site

Abstract

Contemporary work on marketing management is grounded implicitly in a structural functionalist or contingency perspective of organizational functioning. However, the field of organizational behavior from which such a perspective derives has recently developed a major thrust into theoretical modeling and empirical research on organizational culture. The authors survey this emerging literature on organizational culture, integrate it in a conceptual framework, and then develop a research agenda in marketing grounded in the five cultural paradigms of comparative management, cohtingency management, organizational cognition, organizational symbolism, and structural/psychodynamism.

Journal

Journal of MarketingSAGE

Published: Jan 1, 1989

There are no references for this article.