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My Foot: A Boutique with a Difference

My Foot: A Boutique with a Difference My Foot was a boutique organization dealing with customized leather products and accessories. The CEO Manmath Shetty considered design, innovation, research & development and hand crafted products – keeping the basics as Indian originals- as core competency of his organization. He was keen to grow his business without losing focus on customization, the hallmark of his success. He intended to explore the possibilities of entering into adjacent spaces (product and customer) by replicating the existing business model. The option of moving from customized to volume customized products for a global market was also a tempting possibility to be explored. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png South Asian Journal of Business and Management Cases SAGE

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Publisher
SAGE
Copyright
© 2018 SAGE Publications
ISSN
2277-9779
eISSN
2321-0303
DOI
10.1177/2277977918774649
Publisher site
See Article on Publisher Site

Abstract

My Foot was a boutique organization dealing with customized leather products and accessories. The CEO Manmath Shetty considered design, innovation, research & development and hand crafted products – keeping the basics as Indian originals- as core competency of his organization. He was keen to grow his business without losing focus on customization, the hallmark of his success. He intended to explore the possibilities of entering into adjacent spaces (product and customer) by replicating the existing business model. The option of moving from customized to volume customized products for a global market was also a tempting possibility to be explored.

Journal

South Asian Journal of Business and Management CasesSAGE

Published: Dec 1, 2018

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