358 European Journal of Communication 33(3) whether it was possible for them to elect a Black president too. Oliveira-Monte investi- gates what Obama’s victory means to Brazil by examining his depictions in the Brazilian media and exploring whether they ‘confirm or challenge Brazil’s racial relations imagi- nary’ (p. 6). Her argument is that ‘if Brazil could not elect a black president, Brazilians had to show how Obama was not really American, but in reality a “true” Brazilian, if not by his nationality, then by his “essence”’ (p. 6). The book is divided into six chapters – Introduction and Conclusion, and four substantive chapters. Chapter 2, ‘Obama Dreams of Brazil: A Mulatto in the Land of Racial Democracy’, analyses two books – Obama’s memoir Dreams from My Father and a Brazilian book called If It Were Not for Brazil, Barack Obama Would Have Never Been Born. It also discusses the media’s representation of the relationship between Brazilian President Lula and Obama. Chapter 3, ‘Barack Obama Is Brazilian’, explores Brazilian artists’ reimagination of Obama as Brazilian. It provides interesting examples of the process of (re)appropriation of the US President as Brazilian – from him joking that he looked like a Brazilian
European Journal of Communication – SAGE
Published: Jun 1, 2018
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