Managing in a “Small World Ecosystem”: Lessons from the Software Sector

Managing in a “Small World Ecosystem”: Lessons from the Software Sector Spring 2006 | V ol.48, No.3 | REPRINT SERIES California Review Management Managing in a “Small World Ecosystem”: Lessons from the Software Sector Bala Iyer Chi-Hyon Lee N. Venkatraman © 2006 by The Regents of the University of California Managing in a “Small World Ecosystem”: LESSONS FROM THE SOFTWARE SECTOR Bala Iyer Chi-Hyon Lee N. Venkatraman oogle, Yahoo!, Amazon, and Microsoft are intricately intercon- nected through a complex web of cooperation and competition. Yahoo!, an early investor in Google, used Google’s search engine G technology until it bought Inktomi in 2002. Besides buying online advertisements from Google, Amazon’s subsidiary, A9, uses Google’s index on the Web with its own content to create search results. The relationship between these two firms is further reinforced by the presence of John Doerr (of Kleiner Perkins—the venture capital firm that promoted both Amazon and Google) on the boards of both companies. However, to differentiate itself from Google, Yahoo! allowed users to search inside Adobe’s postscript files. Google then upped the ante further with a desktop search feature to enable users to seamlessly search through files and e-mail on their computers and the web. Microsoft—which currently relies on a Yahoo! subsidiary, Inktomi, for its http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png California Management Review SAGE

Managing in a “Small World Ecosystem”: Lessons from the Software Sector

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Publisher
SAGE Publications
Copyright
© 2006 The Regents of the University of California
ISSN
0008-1256
eISSN
2162-8564
D.O.I.
10.2307/41166348
Publisher site
See Article on Publisher Site

Abstract

Spring 2006 | V ol.48, No.3 | REPRINT SERIES California Review Management Managing in a “Small World Ecosystem”: Lessons from the Software Sector Bala Iyer Chi-Hyon Lee N. Venkatraman © 2006 by The Regents of the University of California Managing in a “Small World Ecosystem”: LESSONS FROM THE SOFTWARE SECTOR Bala Iyer Chi-Hyon Lee N. Venkatraman oogle, Yahoo!, Amazon, and Microsoft are intricately intercon- nected through a complex web of cooperation and competition. Yahoo!, an early investor in Google, used Google’s search engine G technology until it bought Inktomi in 2002. Besides buying online advertisements from Google, Amazon’s subsidiary, A9, uses Google’s index on the Web with its own content to create search results. The relationship between these two firms is further reinforced by the presence of John Doerr (of Kleiner Perkins—the venture capital firm that promoted both Amazon and Google) on the boards of both companies. However, to differentiate itself from Google, Yahoo! allowed users to search inside Adobe’s postscript files. Google then upped the ante further with a desktop search feature to enable users to seamlessly search through files and e-mail on their computers and the web. Microsoft—which currently relies on a Yahoo! subsidiary, Inktomi, for its

Journal

California Management ReviewSAGE

Published: Apr 1, 2006

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