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Magic Numbers: Psychological Aspects of Menu Pricing

Magic Numbers: Psychological Aspects of Menu Pricing Formula-based pricing strategies are more prevalent in thefood-service literature than in restaurant operations, a studyreveals.What are the magic numbers that stimulate sales—and why are restaurateurs more likely to employ"psychological"pricing techniques than formulas? http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Cornell Hotel and Restaurant Administration Quarterly SAGE

Magic Numbers: Psychological Aspects of Menu Pricing

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Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0010-8804
eISSN
1938-9663
DOI
10.1177/001088048202300223
Publisher site
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Abstract

Formula-based pricing strategies are more prevalent in thefood-service literature than in restaurant operations, a studyreveals.What are the magic numbers that stimulate sales—and why are restaurateurs more likely to employ"psychological"pricing techniques than formulas?

Journal

Cornell Hotel and Restaurant Administration Quarterly – SAGE

Published: Aug 1, 1982

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