This article outlines a socio-political theory appropriate for the study of the ecological repercussions of contemporary media technologies. More specifically, this approach provides a means of assessing the material impacts of media technologies and the representations of capitalist ecological crises. This approach builds on the work of ecological economists, ecosocialist scholars, and Marx’s writings on the conditions of production to argue that capitalism necessarily results in ecological destabilization. Taking Apple’s 2016 Environmental Responsibility Report as a case study, the article uses the theory to analyze Apple’s responses to ecological crises. The article asserts that Apple’s reactions are emblematic of the capitalist compulsion for increasing rates of productivity. However, unless the matter/energy savings achieved through higher rates of productivity surpass the overall increase in the flow of matter/energy in production, ecological crises will continue. Ultimately, capital accumulation ensures continued ecological destabilization.
Television & New Media – SAGE
Published: Jul 1, 2018
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera