Literal Media Ecology: Crisis in the Conditions of Production

Literal Media Ecology: Crisis in the Conditions of Production This article outlines a socio-political theory appropriate for the study of the ecological repercussions of contemporary media technologies. More specifically, this approach provides a means of assessing the material impacts of media technologies and the representations of capitalist ecological crises. This approach builds on the work of ecological economists, ecosocialist scholars, and Marx’s writings on the conditions of production to argue that capitalism necessarily results in ecological destabilization. Taking Apple’s 2016 Environmental Responsibility Report as a case study, the article uses the theory to analyze Apple’s responses to ecological crises. The article asserts that Apple’s reactions are emblematic of the capitalist compulsion for increasing rates of productivity. However, unless the matter/energy savings achieved through higher rates of productivity surpass the overall increase in the flow of matter/energy in production, ecological crises will continue. Ultimately, capital accumulation ensures continued ecological destabilization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Television & New Media SAGE

Literal Media Ecology: Crisis in the Conditions of Production

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Publisher
SAGE Publications
Copyright
© The Author(s) 2017
ISSN
1527-4764
eISSN
1552-8316
D.O.I.
10.1177/1527476417712459
Publisher site
See Article on Publisher Site

Abstract

This article outlines a socio-political theory appropriate for the study of the ecological repercussions of contemporary media technologies. More specifically, this approach provides a means of assessing the material impacts of media technologies and the representations of capitalist ecological crises. This approach builds on the work of ecological economists, ecosocialist scholars, and Marx’s writings on the conditions of production to argue that capitalism necessarily results in ecological destabilization. Taking Apple’s 2016 Environmental Responsibility Report as a case study, the article uses the theory to analyze Apple’s responses to ecological crises. The article asserts that Apple’s reactions are emblematic of the capitalist compulsion for increasing rates of productivity. However, unless the matter/energy savings achieved through higher rates of productivity surpass the overall increase in the flow of matter/energy in production, ecological crises will continue. Ultimately, capital accumulation ensures continued ecological destabilization.

Journal

Television & New MediaSAGE

Published: Jul 1, 2018

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